According to Forbes, experts predict that 20.1% of retail purchases in 2024 will happen online. E-commerce businesses continue to evolve yearly to provide the best customer experience and remain competitive.
The website is one of the most essential facets of developing an e-commerce business. Thankfully, Webflow has you covered! With simple drag-and-drop functionality, you can use Webflow’s no-code web design software to create product and checkout pages without worrying about complicated code. Yet, with Webflow’s flexible platform, you can customize your e-commerce site to showcase your products in a way that matches your unique brand and vision.
What E-Commerce Features Does Webflow Offer?
Webflow is known for being an excellent choice for e-commerce businesses due to all the templates and features it includes specifically for e-commerce. Consider the three main ways Webflow supports the needs of an e-commerce website.
Design Capabilities
Webflow offers hundreds of e-commerce templates for your website, including landing pages, shopping cart buttons, checkout forms, and more. While all these templates can be used to develop a website without writing a single line of code, you can customize the templates with HTML, CSS, and JavaScript.
One of the many benefits of Webflow’s platform is layout control, which allows designers to create a website consistent with their business’s brand and aesthetic without relying heavily on experienced developers. Along with different templates, you can create animations and effects and add logos to your email notifications to create a professional user experience showcasing your brand.
Webflow’s Content Management System (CMS)
Webflow offers its own CMS so you can design, develop, and launch your website without opting for a third-party CMS, which increases the loading speed of your website and makes it more SEO-friendly for site crawlers.
Checkout Automation
Webflow ensures you can customize and automate the entire checkout process for your online store. With many templates, you can curate sections like payment methods, order summaries, memberships, discounts, and more. There are also several ways to manually edit different templates to showcase your products how you see fit. For example, you can add custom fields to show product information or curate a checkout flow for your specific product types.
Is Webflow User-Friendly?
With a growing demand for no-code and low-code solutions, many e-commerce platforms offer more straightforward web development in varying degrees. While Webflow was designed with more experienced developers in mind, beginners can create and deploy an entire website without using a single line of code. Plus, Webflow University offers free video courses and tutorials to assist users in making the most of all the benefits Webflow offers.
Webflow also operates on a visual interface, which allows users to visualize the changes they make as they build. Plus, with all of Webflow’s pre-built integrations with other tools, it is much easier to build off of the existing web development environment and integrate it with other CRM tools. Overall, while Webflow might have a steeper learning curve than other platforms, it is still possible for business users and citizen developers to participate in the development process.
Does Webflow Offer Customizability?
Because Webflow was built for more experienced designers and developers, there are many ways to customize existing templates and add plugins using coding languages like JavaScript and HTML.
Compared to other popular e-commerce website builders, like Shopify, Webflow has greater flexibility when it comes to customization, so you do not have to compromise on your vision to achieve quick and easy web development.
For example, if you want to add a link to an existing product on the landing page, you can edit an existing template through code that connects to Webflow’s CMS. That’s where existing knowledge of coding languages comes in handy. If Webflow’s template does not provide the unique feature you want, you can create it within the existing structure.
Is Webflow Secure?
Webflow offers industry-standard security compliant with SOC2, CCPA, and GDPR. Its payment processor, Stripe, is a certified Level 1 Service Provider. Webflow clients and those who make transactions through Its websites can rest assured that security measures are in place to protect sensitive information and create a stress-free experience.
Webflow is hosted by AWS, which provides physical security, redundancy, and critical management; however, Webflow also offers additional security features like two-factor authentication, single sign-on, SSO capabilities, and more.
Is Webflow Good for SEO?
Webflow is a great SEO platform. It offers built-in SEO features to ensure your website gets the traffic it needs to remain competitive in your industry. Webflow allows you to define meta titles, access sitemap controls, manage 301 redirects, and more.
Unlike other no-code platforms like Wix and WordPress, Webflow provides efficiency and flexibility for users to bring their unique design visions to life and create a user experience amendable to their target audience, ultimately increasing time spent on the page.
Conclusion
Webflow is an excellent development platform for businesses seeking flexible, high-quality e-commerce capabilities. With so many customization options through various layouts and templates, your business can showcase your brand and products without fear of too many limitations.
Webflow offers various e-commerce features, such as design capabilities, online shopping cart automation, SEO capabilities, and its own CMS.
At NYMBL, we create exceptional Webflow e-commerce websites through our website development service. Our seamless integration of Webflow expertise and captivating Figma designs ensures visually stunning, high-performance e-commerce websites explicitly tailored for large enterprises. We prioritize optimal performance, mobile compatibility, and effortless management, guaranteeing a seamless digital shopping experience. Our commitment extends beyond launch with comprehensive training and ongoing support, ensuring continued success for your e-commerce venture.
